Strikethrough
This "Strikethrough" campaign for Zoryve HCP uses the symptoms of atopic dermatitis, plaque psoriasis, and seborrheic dermatitis in typographic form on the skin, along with the product itself striking out those symptoms. The bold yet approachable headline font inspired all of the iconography and chart styling, and an indication-specific color palette helped bring the CVA and website to life, making it easier to differentiate sections. Hero photography was shot on location in Toronto. Each scene tells its own unique, believable story, bringing this memorable campaign to life.