Udenyca® HCP Campaign
HCP campaign for the Udenyca® single-use, prefilled autoinjector: adlob, mobile and desktop landing page, and brochure. This was a low-budget campaign featuring a new device, using a "fill-in-the-blank" typographic approach to help create some visual interest while still hitting on all of themes that the clients needed in the headline. The concept was expanded to include 2 more administration methods, with subsequent creative pieces.