As the lead creative for the Equelle DTC campaign, I concepted, developed, and designed storyboards and created online video, designed print and digital pieces, and created a social campaign, including cheeky animated gif stickers for customers to use to share their success stories on Instagram. I worked collaboratively with my internal team of art directors and copywriters, illustration artist Yordanka Poleganova, and NERD studios, who animated and edited the piece, bringing this project to life.
Audiences loved it! 6.8 million social impressions helped women feel seen and heard. The campaign also boasted 55% audience growth, 959 new followers, 3.5M organic impressions, and 6.8M paid impressions!
The ad industry loved it, too. Menopause, My Way won 16 awards across five award shows, including: The Communicator Awards, The Telly Awards, W3, The Rx Club, and PM 360.
