As lead Senior Art Director for the Equelle DTC campaign, I worked with a talented creative team to develop storyboards and create a campaign video for social and other channels, designed print and digital pieces, and created a social campaign, including cheeky animated gif stickers for customers to use to share their success stories on IG. I worked collaboratively with Yordanka Poleganova and NERD studios, as well as my AT creative team, to bring this project to life.
